Challenges For Lawyers in Dubai

Lawyers in Dubai face the same challenges like other businesses, start-ups or multinational companies do. To bring clients they have to advertise themselves on different platforms. Challenges are the same as that of other businesses to how to make a name in the market, how to beat your competitor, how to attract clients through different strategies, what strategy works and how, etc. there is always two sides one positive and the other negative, marketing your services will always start with positivity, but lawyers in Dubai must think that marketing on any platform may not produce results. 

There are many platforms through which these lawyers can market themselves. Some produce results some don’t, but in the past marketing on the internet sometimes proved not that fruitful like ads in the newspaper. There were yellow pages especially dedicated to the lawyers who feature their services and for that lawyers pay a lot of money. This may cost plenty but it always produces the results. Now, this generation and the emergence of technology took everyone on digital media. No one is interested in print media ads but relies on internet things, so most of the print directories are collecting dust. 

Instead of printing those directories now people are moving to the internet and shifting these directories to digital media. These portals have a very strong presence and can produce good results to bring in clients. Lawyers who advertise themselves on print media do not have to think much about the readers but for internet marketing, these lawyers have to pay a lot of money to expand the reach of their ads. Along with this, they have to search for the demographics, means to whom to target, which age group and to which area. 





Internet marketing in today's time is much better than print media marketing. But, lawyers should always be aware when it comes to internet marketing. “The first impression is the last” this phrase should be kept in mind. Your internet ads will tell you how professional you are professional through the looks of your ad, fonts, font size, color theme, and how you attracted clients with simple and minimal words. But we will also want to throw the light on one Key point that Lawyers in United Arab Emirates are not allowed to market themselves like other businesses.


You can't publish the boards, billboards, newspaper advertisement. Well the modern medium can be obtained by the Law Firms but they have to take care of the sensitive issues, the national issues and safety issues. Law Firms have also very strict responsibility and a strict check. It means they can be taken to DIWAN by the Clients if they have not paid the full attention and served them the way they have to be as per the Law.


Therefore the Lawyers in Dubai are liked by the businesses and common people when they have to hire a Lawyer. Trust Level and the Expectations Level of these Lawyers are above than other. Even if these Lawyers are compared with the Lawyers of neighbor countries then Advocates/Lawyers in Dubai are found highest in rating. These Dubai Based Advocates are also having good reputation in UAE.


By: ASK THE LAW AL-Shaiba Advocates and Legal Consultants, Dubai's No.1 Emirati Law Company. A Recommendation only. No Responsibility will be taken.



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